If Nike ever grows tired of Tiger Woods and Rory McIlroy, we may have found replacement pitchmen.
Phillip and Noah are a father-son team in a fairly normal situation: Noah is a young kid with a loose tooth.
And Phillip, either a highly enteraining parent or a complete nutjob, comes up with a fairly abnormal solution: Tie Phillip's tooth to a string, and that string to a Nike golf ball, put the ball on a tee, and ... hit the ball.
Notice the mother is conspicuously absent from proceedings (although it's certainly possible she's the one filming). Kids, it just fell out on its own, right?