Equipment Insider

In an industry where buzz means so much, equipment companies are becoming more aggressive with product introductions. Instead of staged or timed intros of one or two products at a time, you might see a whole line come out at once.

A putt that doesn’t hop, skip, jump and otherwise annoy on the way to the hole? That would be utopian.

U.S. Captain Fred Couples has been with Ashworth since the beginning, so it should come as no surprise that his American squad is sporting his team’s shirts and sweaters at this week’s Presidents Cup.

FootJoy has been busily remaking its golf shoe line, moving on from the lamentable but necessary closing of its Classics operation in Brockton, Mass.

As much as we'd all like to have a golf simulator in ou

If you could condense the story of modern premium irons to one phrase, it would be this: classic shapes jammed with technology. That’s TaylorMade’s intent with its new R9 irons, due out next month.

Data from 40,000-plus fittings has convinced the ball barons at Bridgestone Golf that more golfers are paying attention to what their ball i

The PGA Tour has entered its Fall Series, a time when many players will be testing new equipment in anticipation of the 2010 season. From the looks of things, they’ll have plenty to get their hands on.

ATLANTA – PGA Tour commissioner Tim Finchem was asked during his unofficial “state of the Tour” on Wednesday at East Lake if the circuit is considering pushing back the implementation of the U.S.