Equipment Insider

Nike Inc. – the big sporting goods company, not just its golf division – anticipates a workforce reduction of up to 4 percent, said an announcement this afternoon from the company’s headquarters in Beaverton, Ore.

It’s Pebble Beach week, which means players can expect to see all different types of turf conditions.
 

Golf Channel analyst Brandel Chamblee followed AT&T Pebble Beach National Pro-Am champion Dustin Johnson recently at the FBR Open in Scottsdale, and was left amazed by the 24-year-old’s sheer power.

For the fourth consecutive week since its PGA Tour debut at the Bob Hope Chrysler Classic, TaylorMade’s R9 was the top-played driver on Tour at the rain-shortened AT&T Pebble Beach National Pro-Am.

Late Wednesday, Phil Mickelson walked the hallowed grounds of Riviera CC with Callaway Golf's technology team, explaining to them a look he was trying to achieve in his driver setup. Lefty has been fighting a block, a shot he despises.

Yes, that was Phil Mickelson taking out a 3-wood on the 18th hole Sunday at Riviera Country Club.

TaylorMade-adidas Golf’s recent announcement that a batch of its TP Red golf balls had exceeded the USGA’s initial velocity rule raises the following questions: Just what is the maximum velocity permitted under USGA rules?

Sad news from Brockton, Mass., as the down economy claims another victim – this one a venerable bastion of quality and pride.

Another artillery barrage, with patents as the Howitzer shells, has begun in the golf ball wars.