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Furyk's game full of 'energy'

Jim Furyk at the Transitions Championship
Getty Images

Jim Furyk may have come up shy of winning the Transitions Championship on Sunday, but do not blame it on his 5-Hour Energy.

In the offseason, Furyk signed a three-year deal with parent company Living Essentials, LLC, to represent their energy drink on the PGA Tour. It was a head-scratcher for many, curious why a placid guy like Furyk made sense for a company promoting the edge to get past “that 2:30 feeling.” 

For company president Scott Henderson, however, Furyk and his approach align perfectly with the company.

“Jim is a grinder. He works very hard at his craft, which is the kind of person we are trying to appeal to with 5-Hour Energy,” Henderson said.

The 2003 U.S. Open champion appeals to a slightly older demographic and an age group still somewhat skeptical about energy products. Off the course, Furyk is excellent at outings – a great conversationalist and story teller.